The Gartner Hype Cycle is a graphical representation that illustrates the adoption and maturity of new technologies. The Hype Cycle was first developed by the Gartner research firm in 1995 and has since become a widely recognized tool for understanding the life cycle of emerging technologies.
The Hype Cycle consists of five phases:
- Technology Trigger: The first phase is characterized by the introduction of a new technology or innovation that generates significant media attention and hype. This phase typically sees a lot of investment and experimentation, as people try to understand the potential of the new technology.
- Peak of Inflated Expectations: In this phase, the hype around the technology reaches its peak, with many people believing that the technology will revolutionize the industry or change the world. This phase is often marked by unrealistic expectations, overpromising, and inflated claims about the potential benefits of the technology.
- Trough of Disillusionment: As the reality of the technology sets in, many people become disillusioned and disappointed by its limitations and drawbacks. This phase is often characterized by a decline in investment and interest, as people realize that the technology is not as revolutionary or transformative as they once thought.
- Slope of Enlightenment: In this phase, people begin to understand the practical applications and benefits of the technology. Companies start to figure out how to make the technology work for their specific needs, and early adopters begin to see tangible benefits.
- Plateau of Productivity: The final phase of the Hype Cycle is marked by widespread adoption and mainstream acceptance of the technology. The technology becomes an established part of the industry or marketplace, and companies start to see a significant return on investment.
The Gartner Hype Cycle is a useful tool for understanding the life cycle of new technologies and predicting their future development. By recognizing where a technology is in the cycle, businesses and investors can make informed decisions about investment, adoption, and development strategies.
