{"id":2268,"date":"2023-09-27T20:57:00","date_gmt":"2023-09-27T20:57:00","guid":{"rendered":"https:\/\/wordpress-1207202-4272146.cloudwaysapps.com\/?p=2268"},"modified":"2023-09-27T20:57:01","modified_gmt":"2023-09-27T20:57:01","slug":"case-study-heatcheck-group-first-mover-disadvantage","status":"publish","type":"post","link":"https:\/\/www.vincemarotte.com\/case-study-heatcheck-group-first-mover-disadvantage\/","title":{"rendered":"Case Study – HeatCheck Group | First Mover Disadvantage"},"content":{"rendered":"\n
HeatCheck group is a bootstrapped startup that is in the sports tech space. My goal with HeatCheck was to find the key opportunities in the college sports recruiting space to see if technology, specifically artificial intelligence, could be utilized in a meaningful way. <\/p>\n\n\n\n
It became clear right away they there was some low hanging fruit as virtually nobody had entered the market leveraging tech in the recruiting process. It was a legacy space based on human relationships but had a serious scale problem: Too many athletes to really get a sense of talent and fit. AI was perfect for this as it handles large, fast moving, and disparate data very well in enabling human decisions. <\/p>\n\n\n\n
There are many signals that will let you know you shouldn’t enter a market: No clear need, over saturation, price sensitivity, lack of differentiation, or low margins. HeatCheck’s offer cleared all of the usual red flags. I’ve listed the core ones we use when doing market research. <\/p>\n\n\n