Social Media Reset

Man drawing a game strategy

From time to time it’s nice to take an inventory of what I’m using in terms of social media, what’s working and what’s not. I want to make sure I maximize my time and put the right content in the right place. Here’s a look at what I’m using currently in terms of platforms and tools.


Twitter is still my main social media channel above all others. It’s a non stop cocktail party that remains the most real time social network out there. I use it to connect with colleagues, expand my network and share with friends.

Twitter Tools

Tweetdeck is my main weapon on twitter. I read and compose on my computers on it. I manage several accounts and generally consume via a few lists. I don’t often flip through the column of everyone I follow. I’m using the last version of actual Tweetdeck from before Twitter took over and made changes I didn’t like.

Very similar to the old Tweetdeck on Android which is why I now use it since the old Tweetdeck has been mothballed by Twitter.

Connect with me on Twitter


Still primarily a connect point for people I already know. I’ve started to ramp up personal activity on Facebook. Last year when they changed how viewable items were based on content type and where the post is generated I found I was getting the best results by posting directly on the site or in the official Facebook app on my phone.

Connect with me on Facebook


This has started to grow on me. As a photographer with a formal training I keep this one focused on the images. I don’t follow people who use it as a life stream with pictures of their kids, dogs and ‘inspiring quotes’.

Connect with me on Instagram


This is my cycling stream. I post cycling specific content and follow cycling Tumblrs. I mostly just use the website as well as tell Instagram to post there when it’s a cycling photo.

Connect with me on Tumblr


I’m loving Spotify! It’s definitely a game changer. It’s also a lot more of a social network than people give it credit for. I have started to kick it up a notch by following specific people, curating great playlists and even opening some up to be editable by my friends. The premium version is more than worth the ten bucks a month.

Connect with me on Spotify


Strava was launched primarily as a cycling site where you upload your ride data and ‘compete’ against other riders on the same segments of road and trail. They’ve since added the ability to load up running data and other sports. I even uploaded a skateboard session. I’ve found it to be much more social than some of the other similar apps out there. I’ve connected with people I didn’t previously know and have connected for bike rides with them. Really cool.

Connect with me on Strava


Foursquare is my go to for finding places to go. I tend to only check in at interesting places rather than every single place I go. I check in at my favorite restaurants, stores and businesses in an effort to have my check-ins mean something.

Connect with me on foursquare

The outsiders

MySpace launched a new site a couple months ago. I signed up. I don’t quite get it but I’ll check in from time to time to see if it can have any use. I have yet to work Google+ or LinkedIn into my stable of social media mainly because I can’t find a use for them yet.

Stop Talking About Social Media

Being in the field that I’m in and having the friends, colleagues and network that I have, there are a lot of people around me who are flat out experts in social media. It’s created a really cool journey and an inside look at a lot of really amazing ideas over the last 5 years; but I think it’s time to move on.

Clay Shirky, in his book Here Comes Everybody, says:

“Communications tools don’t get socially interesting until they get technologically boring….It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen…”

I would like to think that, at the early adopter level, we have gotten to this point but there are still enough ‘early adopters’ out there still making so much noise about ‘Social Media’ itself that we are stunting the growth of the top part of the bell curve. If we are going to pull culture along and lead them to the place that we have all discovered, which is the position of ubiquity that new media has in our live’s as early adopters, we need to act like it is pervasive and ubiquitous so that it truly becomes so.

Every time we do another blog post on 101 level social media ideas and strategy we stunt the growth of people who might otherwise be much farther down the road. Every time we try to convince our teams to adopt more social channels we turn them off and keep them out of the game. Every time we do another seminar on social media we slow down progress.

So stop talking about social media and just let it become the norm.

The Week Long Sermon

The sermon…it’s come quite far since Jesus stood on the ‘mount’ and delivered a timeless message. I believe the current format in which we execute a ‘sermon’ is fairly well broken. The job a pastor hires a sermon to perform in 2012 is the same as in 1912 or 1812 yet the sermon format is having less and less effect on culture. Jesus could more or less start a riot with an eight minute illustration yet the average pastor can’t get 100 people to change their behavior after 40 minutes of multi-media supported exposition.

Maybe 40 minutes isn’t long enough? Earlier this month my ‘sermon’ at Gateway Church was a week long! Let me break it down for you. Continue reading The Week Long Sermon

My Twitter Has Been Hacked | How to Fix it

Has your Twitter account been sending spam direct messages to your followers? Lately I’ve seen a lot of Tweets like this one:

twitter hacked direct message
It’s from a friend, and to someone new to Twitter might look innocent enough to click on. If you click on that link it will ask you to log in with Twitter to ‘see the photo’ and that’s when you handed over the ability for that app to send tweets on your Twitter account. Hacked! Boo! Continue reading My Twitter Has Been Hacked | How to Fix it

Twitter is Your Coffee Shop & Facebook is Your Living Room

I have this conversation often:

Me: “Are you on Twitter?”

Them: “No; I’m already on Facebook

Every time I have this conversation an angel gets it’s wings…clipped.

It does go the other way…although less often. There are Twitter users who are above using such blue collar social networks like Facebook.

Truth is, when done right, Facebook and Twitter are very different spaces and it is my opinion that if you want to rock at social media you need both.

I’ve shared this analogy with a lot of people and even mentioned it in a post or two. Continue reading Twitter is Your Coffee Shop & Facebook is Your Living Room

Content Push | My Current Tool Box

I get asked quite a lot about what apps I use to push my updates and content to social sites so I thought I would give you a look at my tool box. I also wanted to write this down for myself as I consider how to roll Google Plus, which I love so far, into my work flow.

I use Twitter and Facebook and I treat both spaces very differently in terms of content. I have said in the past; Twitter is your coffee shop and Facebook is your living room. If you’re still posting all your tweets to Facebook you need to read that.

None of this is revolutionary; it’s just a reference I can send people to. Continue reading Content Push | My Current Tool Box

Twitter Housekeeping

If left unchecked, your Twitter space can get overwhelming and the result is that you become a lame Tweep. I have a few things I do regularly to keep things tidy and happy.

Prolegomena: Twitter is a mostly open public forum if you are not interested in connecting with people you don’t already know then you should stick to Facebook because you are missing the point of Twitter and breaking the internet. I wrote a post about the Facebook and Twitter¬†relationship.


Following someone does not mean you are listening. Following is an¬†acknowledgment¬†that you see that they are a real person with something¬†legitimate¬†to bring to the table and not a spammer/gamer. If you follow me and are a real person with an avatar, bio and a link, then I will follow you back. This doesn’t mean that I am listening to you however.


This is how I organize who I am actually listening to. Twitter lists are subsets of twitter users that allow you to pay attention to a smaller group of people. This works best when you use a Twitter client (I use Tweetdeck) that has columns or tabs to display different feeds. A couple of my favorite lists are one of my colleagues in my field and another list, which is private, called; ‘don’t miss’. That one is a list of close friends and other people that I don’t want to miss.¬†Making¬†it private¬†makes it so that they don’t know they are on the list but more importantly other people can’t see that they are not on it.

I do keep a column of everyone I follow and look at it a lot, but the shelf life of a tweet in a stream of thousands is pretty short.


The most rocking tool ever for pruning your Twitter account; Manage Flitter. Manage Flitter looks at my account and allows me to drop people in bulk. About once a month I go there and drop everyone who isn’t following me back. I’m on Twitter for the conversations and relationships not to simply consume your content. That’s the main function that I use it for, but it will also let you sort out people who Tweet too much, don’t tweet enough, don’t have a profile pic, have certain keywords in their bio or tweet certain things.

You may have seen me follow you more than once because you didn’t follow back and your name came up somewhere and I followed you again, I’m pretty sure this has happened more than a few times for some people I follow. This is because when I do clean up my Twitter once a month I unfollow everyone who isn’t following back.

That’s how I live in the twitternets. It’s not perfect but it works for me.

How are you keeping things organized?

Follow Friday revisited

At it’s core, #followfriday is a great show of solidarity in the Twitter-sphere and I think in the past it used to be a great resource for connecting with new tweeps.

Fast forward to last Friday and this is what most #ff tweets look like:

#ff @awesometweet @someguy @myhomie @billy @rerun @obama @moartweets @lazerdab @techblog @blahblahblah

This gives me no¬†compelling¬†reason to follow any of these people. I’m guilty of it just as much as the next person.

Last Friday I decided to make a change and actually make a change in my #followfriday behavior. I started by caring.

Who gets a Follow Friday tweet?

I scroll through my mentions column in Tweedeck and look for people who have engaged me this last week. That’s rule number one for me; you don’t get #ff love unless you are a two way communicator.

The formula

#ff –> @tweep [something they are] + [something they do]

Try to say two things in the #ff tweet; what they do and who they are. This gives your followers some real insight into them. They might act on the #ff because they have common ground vocationally or they like what you tweeted about their personality.


“#ff –> @tweep¬†music lover and a cooking guru”

It’s a little thing…but it might make a big difference.

You need Facebook and Twitter

I have this conversation often:

Me: “Are you on Twitter?”

Them: “No; I’m already on Facebook

Every time I have this conversation an angel gets it’s wings…clipped.

It does go the other way…although less often. There are Twitter users who are above using such blue collar social networks like Facebook.

Truth is, when done right, Facebook and Twitter are very different spaces and it is my opinion that if you want to rock at social media you need both.

I’ve shared this analogy with a lot of people and even mentioned it in a post or two.

Twitter is your coffee shop

At the coffee shop you connect with both people you know already and people you don’t know in a public space.

Twitter is quite the same. You will most likely initially connect with people you already know and then be introduced to people you don’t know and eventually make your own connections.

Twitter works best when you are open to meeting people you don’t know and connecting. This will be the biggest hurdle for people who have been on Facebook for a long time before getting on Twitter. Truth is, if you’re not willing to meet people and network, Twitter will not click and you’ll give up.

Quick tips for Facebook-ers moving to Twitter

  • Do: Follow people you don’t know
  • Don’t: Post pictures of your kids in the bath tub
  • Do: Engage in conversations
  • Don’t: Just be a broadcaster

Facebook is your living room

Your living room is for people you already know. Sometimes the people you know will bring people you ‘kinda’ know to your living room but for the most part it is people you know that come over to your house. Not everything that happens in your living room should be made public and most of the conversation that happens there is only interesting to people who know you.

Facebook is at it’s best when you share content and interact with people you know. People who use it as a networking space tend to come off as spammers and get ignored.

Quick tips for Tweeps moving to Facebook

  • Do: Upload lots of photos of your kids
  • Don’t: Add people you don’t know, that’s not the point of Facebook
  • Do: Connect with your mom
  • Don’t: Play Farmville