I few days ago I talked about the difference between art and design and I think when we understand that concept the next step is realize that quality is the result of a solid workflow of art and design. When we are constantly stuck in the design phase, and not operating out of creative surplus, [...]
As our team has started to morph into something that is more¬†efficient¬†and more relevant to the content consumption realities in this day and age I have started to introduce this idea: Art comes first and then we should design out of the art surplus.
Communication has seen a rapid change in the last couple years. Most of that shift coming from the demand side as people have changed their content¬†consumption¬†habits and content creators ¬†have had to play catch up. People are going to less movies, reading less newspapers, watching less cable and network television. When I was taking my [...]
Spring is a great time to revisit the look of your church’s web site and our creative team is in the process overhauling the Impact Church Website. The website is on a Joomla platform and it pretty much rules the search engines in Murrieta and Temecula with some tricks that I pull off. As we [...]