Language and Substrate

Tuesday, 16 April 2013 19:04

Vince

9 Comments

Most of you will not understand what follows. I apologize in advance.

The culture that shaped me (skateboarding) and the language it created, is finally being recognized for the impact it has had on the culture at large. A pioneer and hero of mine, who today would have been marginalized because the language and substrate of our culture doesn’t make sense to a mind like his (it doesn’t make sense to a mind like mine), is finally being recognized for what he is…brilliant. That is, of course, Rodney Mullen.

It’s only now that we are able to decode the language his story is written in.

Those of us marginalized by ‘normal’ genuinely see a different world. I can already see it in my son Steele. He even takes in the world around him the way I do. Rather than simply looking at reality, he feels it with an inner sense I still can’t describe, even though I understand it. I can’t tell you how awesome it is to have another soul with which to journey the plane of alternate reality I hover in. Over our 13 years of marriage my wife has learned how to connect with me, speak to me and hear across her world and mine.

Enter Rodney Mullen. I’ve been tuning into his journey since the beginning when I first stepped foot on those seven plies of hard rock maple set upon urethane wheels. The skateboard has been my brush and the street my canvas for more than 25 years. It gave me a language and substrate by which to communicate with a sub culture and a culture at large that I truly believe kept me from doing countless other destructive things in search for a way to hear and be heard in this world.

Rodney Mullen is a kindred spirit who sees the world in a way that I see it and was at a loss in terms of how to connect our world with ‘theirs’. He didn’t understand their words and their rules. Often written off and outcast for being counter to culture; it is actually a case of loss in translation that we simply didn’t have the time (or care) to decode.

But through the years of creating a language and finding others who could ‘speak’ it and build upon it…a new culture was built and people like Rodney could be viewed as normal in that new society.

The take away here is for the creative among you. At it’s root; being creative is coming up with a new idea that is useful. But new is scary. New might not fit within the language of the culture you’re trying to create in and for.

The finite content and context of the culture or sub-culture you’re working with can create an environment where you literally can not even speak or hear when your mind is truly free to create because you have moved onto the new and out of the current system. Think of the last time you had a brilliant idea from deep inside and all you got back were blank stares. It’s not that it wasn’t a good idea; it’s just that the language and substrate were not in place for normal people to hear it. You, quite literally, may as well been speaking another language.

If you truly are a creative soul…then you understand this pain. If you made it this far in this post and you haven’t made sense of what I’m talking about than let me look at it from the other side. I’ve been talking about the conditions in which real, true creativity happens. Let me quickly point out the opposite  of it. The infertile desert of creativity; what does THAT look like?

Once you have made something, built something, developed an organization and a plan then what? You defend it. You protect it. Instead of your goal for building this thing being the main thing the institution is now the main thing. N+1 where N equals ‘maintain the institution’. True creativity can’t happen here when you have to spend all your energy on feeding the machine. The solution, I think, is to create space, a team, a department for you (or your team) to be completely free of worrying about the N in N+1 and instead focus on the +1. This is where creativity happens. I recommend getting the most ‘out there’ people you can find.

So with that; you should watch Rodney say it:

If you don’t have a person like this in your life; find one. Care for them. Work to understand them and then ask yourself;

Am I continuing to create or am I simply defending what it is I have already created?