Author Archives: Vince

About Vince

Vince Marotte is a communicator, futurist, speaker and consultant. He dwells in creative spaces and lives with ideas. Never satisfied with the status quo, he is always looking for a better way to do things. He recently wrote Context and Voice—communication design in our new media culture and also contributes regularly to Outreach Magazine.


The Non-Readers Guide to Rocking at New Media


I consult companies on communicating, structuring and marketing in light of where culture is and I often give homework to them to learn from people way smarter than me. Clay Shirky and Gary Vaynerchuk are almost always in the recommended reading list. To save time in the future I thought I would just link up the greatest hits of these two brilliant minds. Clay is an academic guy and he uses lots of big words and Gary is a street smart guy who uses a lot of curse words. Be warned.

Institutions vs. Collaboration

Clay Shirky will introduce you to an idea that is super important to understand if you work in a space that is trying to get large groups of people to take meaningful action.

How to Story Tell in a Fast Paced World

Gary Vaynerchuk breaks down what it means to understand the context of media channels which should inform how, what and why you put content into those channels.

Why Use New Media

The talk and concepts that Gary has been talking about for years. This is the video to watch if you don’t currently use social media.

Cognitive Surplus

Clay Shirky takes his early ideas and fine tunes them into the idea of Cognitive Surplus. Understanding his ideas will give you a look at the future of how your organization will look.

Bonus Video – Zero Marginal Cost Society

Jeremy Rifkin is a genius and a modern day philosopher. This is a heavy video that larger business/organization people absolutely need to understand.

I want to be surrounded by the broken and mended



Have you ever screwed up in an ugly and public way? It sucks. If you have any shred of self awareness it eats you alive. You lose sleep…lots of sleep. The anxiety starts to build as it becomes clear that this is not going away until you engage it head on and humble yourself before any and all effected. As soon as you come clean and air it out, even though a list of consequences may await, you feel a tension release and a freedom that is powerful and brings you back to life.

Forgiveness and reconciliation is about as powerful of an interaction as two humans can have on this earth.

I’ve been there plenty of times and I know how these experiences have shaped me. I know I’m in good company when I’m around people who have walked these hallways.

Drop Phones Not Bombs



Governments that exist by controlling access to information, as well as the synchronization and coordination of people, are losing in the face of abundant new media and the power it gives individuals.

Venezuela, Ukraine, China, North Korea and the like cannot be a part of the emerging global economy without every worker having at least the connectivity provided by a mobile phone.

This means the people can unite and rise up. It’s exciting because maybe we don’t have to go killing and bombing to overthrow dictators. The people can do it themselves, all they need is the tools.

Drop phones not bombs.

Viral Facebook Page Posts 101


Since early 2013 Facebook has made changes to the ‘algorithm’ that determines what content actually makes it into a user’s feed. I’m assuming you knew that. This had a drastic, if not overnight, effect in January 2013 when the average views a non-promoted post from a page halved from around 30 percent of page likes to around 13 percent on average! Ouch.

I believe this is probably a good thing for the future of Facebook although it may have left a sting to page owners who depend on the platform as a major revenue building channel.  Without going into the details too much, Facebook ‘curates’ what posts make it into a user’s timeline in an effort to; (a) keep them on the site so that they can (b) serve them ads and make money. It’s a good thing because I think it will increase the quality of posts because pages will have to be more creative and push higher quality content. The downside is that it may eventually lead to more paid posts in user’s feeds. We’ll see.

The one type post that will go viral on Facebook

Pictures of me. No, not pictures of me as in me…Vince. I mean pictures that users see and think; “That’s so me“. Or in some cases, pictures that they are actually in (or think they are in). Images, by far, give you the best chance to hit a larger segment of your page likes and beyond; there isn’t much debate there. Links are getting hammered on by Facebook because they send people away from Facebook so they’re not going to give you much exposure there. Videos (uploaded into FB vs. linking up YouTube etc) do okay but as more and more Facebook traffic is on mobile devices users are watching (and sharing) less videos.

That’s so me

Here’s an example of an image that went ‘viral’ that we played on a pretty new page I manage for my cycling team here in Austin. Viral meaning that it garnered (as of today) views that were 25 times the number of page likes. It is the quintessential ‘that is so me’ image. The shares go nuts for this type of picture, especially when its targeted well; in this case to cyclists.


A photo of ‘me’

This image is of an event where we gave everyone in the auditorium glow sticks to hold up all at the same time. The event took place three times and this photo is of just one of them. Because users were there and ‘in’ the picture they shared it en masse. That’s the key to getting more views; leveraging the influence of users sharing the content on their timelines. People like to share pictures of themselves, its kind of the whole point of Facebook in the first place.


You can start right now with the ‘that’s so me’ image targeted at your page’s niche and moving forward, build in a workflow to actually get images of your fans.

4 Reasons You Shouldn’t Use New Media


I thought I was done trying to sell business owners, leaders and entrepreneurs that they should be using new media (formally called social media) but I have had a string of interactions already in the new year that lead me to post this. I have encountered all the old excuses; “I don’t have time”, “Show me how it can be strategic”, “I’ll start using it once the startup is up and running”. Seriously, someone said those exact words to me.

I apologize to most of my readers who, by and large, get it.

Rather than compile a list of reasons you should use social media, let me paint the other side of the fence here and list out some reasons I think you shouldn’t be using new media.

1. You are done learning

If you have learned everything you need to learn the wide open spaces of new media platforms, Twitter especially, can seem like a waste of time. You would quickly see that there is so little you know that it could make it really difficult to continue being done learning. You could engage hundreds, if not thousands, of people in your field who could teach you, in real time, and that would just suck, so you should probably stay off of new media.

2. You don’t need to communicate to more people than you currently have access to

You’ve already achieved fame among your finely curated fiefdom and you can get them to buy enough of your widgets or attend enough of your events to pad your pockets just fine; why waste time trying to grow that audience?

3. You have built the perfect team that will never change

You have found that perfect team of all-stars and have the funds to pay them what they’re worth and you keep them motivated and passionate; you’re the greatest leader ever! You won’t need to engage in networking to add to your team or replace team members who have gone on to other things.

4. You are a jerk

New media is like alcohol, it amplifies the core of your personality. If you’re a jerk when you’re sober, you are likely an apocalyptic idiot when you’re drunk. If you engaged in social media, many more people would know that you are a tool and that’s something you want to keep an eye on.

So there you go, continue staying off new media, next time I’m near a fax machine I’ll get you an update on what living in the future is like.


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