Have you ever screwed up in an ugly and public way? It sucks. If you have any shred of self awareness it eats you alive. You lose sleep…lots of sleep. The anxiety starts to build as it becomes clear that this is not going away until you engage it head on and humble yourself before any and all effected. As soon as you come clean and air it out, even though a list of consequences may await, you feel a tension release and a freedom that is powerful and brings you back to life.
Forgiveness and reconciliation is about as powerful of an interaction as two humans can have on this earth.
I’ve been there plenty of times and I know how these experiences have shaped me. I know I’m in good company when I’m around people who have walked these hallways.
Governments that exist by controlling access to information, as well as the synchronization and coordination of people, are losing in the face of abundant new media and the power it gives individuals.
Venezuela, Ukraine, China, North Korea and the like cannot be a part of the emerging global economy without every worker having at least the connectivity provided by a mobile phone.
This means the people can unite and rise up. It’s exciting because maybe we don’t have to go killing and bombing to overthrow dictators. The people can do it themselves, all they need is the tools.
Drop phones not bombs.
I thought I was done trying to sell business owners, leaders and entrepreneurs that they should be using new media (formally called social media) but I have had a string of interactions already in the new year that lead me to post this. I have encountered all the old excuses; “I don’t have time”, “Show me how it can be strategic”, “I’ll start using it once the startup is up and running”. Seriously, someone said those exact words to me.
I apologize to most of my readers who, by and large, get it.
Rather than compile a list of reasons you should use social media, let me paint the other side of the fence here and list out some reasons I think you shouldn’t be using new media.
1. You are done learning
If you have learned everything you need to learn the wide open spaces of new media platforms, Twitter especially, can seem like a waste of time. You would quickly see that there is so little you know that it could make it really difficult to continue being done learning. You could engage hundreds, if not thousands, of people in your field who could teach you, in real time, and that would just suck, so you should probably stay off of new media.
2. You don’t need to communicate to more people than you currently have access to
You’ve already achieved fame among your finely curated fiefdom and you can get them to buy enough of your widgets or attend enough of your events to pad your pockets just fine; why waste time trying to grow that audience?
3. You have built the perfect team that will never change
You have found that perfect team of all-stars and have the funds to pay them what they’re worth and you keep them motivated and passionate; you’re the greatest leader ever! You won’t need to engage in networking to add to your team or replace team members who have gone on to other things.
4. You are a jerk
New media is like alcohol, it amplifies the core of your personality. If you’re a jerk when you’re sober, you are likely an apocalyptic idiot when you’re drunk. If you engaged in social media, many more people would know that you are a tool and that’s something you want to keep an eye on.
So there you go, continue staying off new media, next time I’m near a fax machine I’ll get you an update on what living in the future is like.