At conferences and in conversations I bring up the concept of shelf life a lot in terms of content. I’m talking about how long a piece of content can have a life after it is first published. Content that is based around current events tends to not have a very long shelf life where as content that is art first often has a very long shelf life.
I bring this up because we have a wonderful example of this happening right now before our eyes.
In Listener’s defense the same video on YouTube has garnered 12K views to date since YouTube is a¬†significantly¬†larger site than Vimeo.
Why did it take 7 months for the video to finally get this attention? After all it is an awesome piece of art.
A quick search in Google News and we can trace where and when it was posted on blogs.
It continues to grow through this network of blogs and Twitter that are all connected in the Christian content camp.
Granted, this isn’t a massive case of going Viral, it is just a couple thousand at this point.
The video has the right elements to give it the shelf life to survive at least until it was given the large platforms of OneFifty.me and Ragamuffinsoul.com.
When we are going to put a lot of resources (this is¬†relative) into a piece of content, like a short film, it is a good idea to design it with shelf life in mind because there is no telling when it may get put on a bigger platform than we might immediately have access to.