At it’s core, #followfriday is a great show of solidarity in the Twitter-sphere and I think in the past it used to be a great resource for connecting with new tweeps.
Fast forward to last Friday and this is what most #ff tweets look like:
#ff @awesometweet @someguy @myhomie @billy @rerun @obama @moartweets @lazerdab @techblog @blahblahblah
This gives me no¬†compelling¬†reason to follow any of these people. I’m guilty of it just as much as the next person.
Last Friday I decided to make a change and actually make a change in my #followfriday behavior. I started by caring.
Who gets a Follow Friday tweet?
I scroll through my mentions column in Tweedeck and look for people who have engaged me this last week. That’s rule number one for me; you don’t get #ff love unless you are a two way communicator.
#ff –> @tweep [something they are] + [something they do]
Try to say two things in the #ff tweet; what they do and who they are. This gives your followers some real insight into them. They might act on the #ff because they have common ground vocationally or they like what you tweeted about their personality.
“#ff –> @tweep¬†music lover and a cooking guru”
It’s a little thing…but it might make a big difference.